5 Secret Strategies You Need to Know to Build a Successful Shopify Business – Some may call it madness, but I find joy in the beautiful chaos of managing three unique businesses—a nonprofit organization, a women empowerment mastermind, and an online fashion venture—while also nurturing my writing career. Why? Because it allows me to embrace my triple-P: Passion, Purpose, and Power.
Writing stories that matter. My debut book, Color Me Butterfly, was met with critical acclaim, bagging 10 awards and launching my writing career. In fact, it was this story that inspired Saving Promise.
Giving back to my community through my nonprofit Saving Promise, inspired by my family store of five generations of mothers and daughters who suffered and survived more than 75 years of domestic violence, including my granddaughter Promise.
I will use my story and journey to inspire and empower other women to explore entrepreneurship and financial freedom.
So, when my BFF retired after a twenty-five-year career stint in the public school system, it was a no-brainer for me to persuade her to partner up to launch an online fashion business.
In fact, I recall the very moment we made the decision to just DO IT!
It was during the peak of the pandemic. Both masked up and socially distant, we found ourselves on a park bench outside Uniqlo, observing mannequins all decked out in their cute but overpriced Avant-Garde fashion, seemingly oblivious to global distress (obviously, they didn’t get the memo).
I turned to my BFF and said: “We should launch a fashion brand that inspires and empowers women to express themselves and do you.”
Fast forward… and I mean FAST.
Voilà! DoYou4Less was born—a space to empower women through stylish, affordable casual and fitness clothes and accessories and do you for less. Every item we sell is offered at a 2-for-1 deal!
Ironically, what started out as a FAST adventure turned out not to be so fun. I knew nothing about launching an online fashion company.
That’s when I discovered Shopify.
Within a few short months, I acquainted myself with all things Shopify and learned how to launch and nurture an e-commerce business. I even personally designed and built the entire brand and website.
I have a technology and engineering background that I occasionally tap into when duty calls, but don’t be thick-skull DUMB like me. Hire someone to do it for you. That’s what I teach and offer in my FAST masterminds.
Building a successful online business is no easy feat, but with the right tools and strategies, Shopify offers the perfect foundation to set up and grow your online store. Here are five little-known strategies that can take your Shopify store from average to a thriving e-commerce powerhouse.
Let’s dive in…
1. Leverage the Power of Shopify’s Resources for eCommerce Success As a platform designed for online merchants, Shopify offers a wealth of resources and tools tailored to help your e-commerce business thrive. These resources offer every user, from beginner entrepreneurs to eCommerce veterans, a chance at success. By harnessing the free, high-quality website templates, your online store can have an appealing design and seamless user experience, attracting customers and boosting conversions. Moreover, Shopify’s extensive app library and plugins allow you to customize your store, optimizing your operations and catering to your customers’ preferences.
2. Invest in Effective e-commerce Marketing Strategies with Shopify. Harnessing the power of online marketing in eCommerce is crucial for your store’s success. Thankfully, Shopify provides integrated marketing tools that enable you to reach your target audience effortlessly. Create captivating ad campaigns on social platforms like Facebook and Google or send targeted email marketing campaigns to engage with potential customers. These strategies can drive traffic to your store and ultimately increase sales.
3. Strengthen Your eCommerce Business with Outstanding Customer Support on Shopify For eCommerce stores, customer support is the linchpin in building trust and ensuring repeat business. Shopify’s advanced customer support features equip you with the tools to provide efficient, top-notch service to your customers. With real-time chat and prompt response times, your customers can always rely on you, fostering loyalty and boosting sales.
4. Boost Your Shopify Store Visibility with SEO Optimization Having great products and customer service is crucial, but customers first need to discover your store. Shopify’s comprehensive SEO tools can help enhance your online store’s visibility on search engine results. Meticulously optimize product descriptions, images, and metadata to rank higher and captivate more organic traffic, ultimately increasing your store’s potential customer base.
5. Make Data-Driven Decisions with Shopify Analytics and Reporting. Comprehending customer behavior, identifying best-selling products, and pinpointing peak sales periods can revolutionize your eCommerce business strategy. Shopify’s powerful analytics and reporting features provide valuable insights into essential metrics. By leveraging these data-driven reports, you can make informed decisions to optimize conversions, expand your business, and unlock new growth opportunities.
If you have a good idea that sells, savvy branding, and marketing alongside utilizing Shopify’s extensive resources, you’ll be well on your way to creating a booming Shopify venture!
And if you’re considering launching an e-commerce business, scan the QR code to schedule a FREE strategy consultation call with me. I’d love to help you brainstorm your idea and share everything with Shopify to help you launch and grow your business!
Oh, and don’t forget to check out DoYou4Less.com. Use code GET10NOW to get an additional 10% off.
If you’d like me to help you strategize, launch, and grow your Shopify business, click the link to schedule a free strategy call with me.
More articles from our VIP Executive Contributor, L.Y. Marlow.