Being real is more of revealing your true nature for others to get to know you rather than shaping yourself to conform to other people’s opinions or satisfy other people’ perception about you. Your “naked” or true self is what others need to establish trust and loyalty with you.
authentic
How Can Being Authentic Help Your Business?
The reality is that consumers now want to relate with brands on a more personal level rather than a business one, and this connection can only be got with brands that express authenticity and credibility.