Holy crap! You are riding an elevator and two of your favorite sharks from Shark Tank just got on! Let’s be honest, of course, you want to pitch them your business. But I’m sure they get pitched all the time. So, not wanting to bother them you strike up polite conversation. That’s when Robert asks you about what you do for a living. Oh crap, it’s here your window, or elevator, of opportunity. You start to tell them your whole life story and how you got to this point. Unfortunately, you didn’t notice the glazed looks on their faces and just kept rambling on. Their floor arrives and they tell you how nice it was to meet you as they sprint out the door.
Is That Blood In The Water?
Clearly, Mr. Wonderful wasn’t one of the sharks in your elevator. If he was, he would have told you to get to the point. We are probably not going to end up on an elevator with two sharks desperately trying to pitch our business to them. However, you never know who you may run into. With that in mind, luck favors the preparation. We all need to have, and know our elevator pitch! It is critical for our company’s survival. But what is an elevator pitch and what do they need to consist of?
Tasty Samples Made Easy
An elevator pitch should be short and sweet. Think of them as verbal taste samples of your business. Unlike, the sweet alluring scents that fill Costco you can’t rely on your audience’s sense of smell. Unless your product provides that for you and like any good business owner you use your product religiously. You will need to provide your Shark audience with the footnote edition of your business. It’s called an elevator pitch because it is intended to be delivered in the time frame of one ride. That means about ten seconds! Online business owners know just how important this pitch can be. You have about four seconds online to catch someone’s interest, that’s it, just four seconds! Make them count!
What’s In It For Them?
When creating your elevator pitch the idea is to provide the audience with a little information about what you do while also informing them as to how it will benefit them. I don’t want to burst anyone’s bubble, but the reality is that we as consumers are usually only interested when it can help us in some way. With that in mind, try to keep your pitch to about three sentences. The first sentence should explain what you do and include the problem you or your product are solving. For example, my daughters are doctors of natural medicine, I know I am super proud. But they each specialize in different fields. Tawnie focuses on sleep whereas Dixie is all about nutrition and hormonal balance. This means that Tawnie’s pitch will be completely different from Dixie’s. That’s the goal, it should be unique to you and what you do!
Lean Into Your Strengths
Personally, I like having a problem that you are solving in the first sentence because it acts as a hook for your audience. But what if you solve multiple problems? Oh no, you are just too good at what you do. You can have more than one pitch! For example, take Dixie for a moment. Hormones are literally interwoven into every aspect of our lives. This means that by balancing them she can solve an obscene amount of problems. That is where her experience comes in handy. She said that at the end of the day she gets approached for four trending health issues: gut health, stress, weight, and aging. With this, knowledge she knows to structure a minimum of four versions of her pitch, or include these four problems into one power pitch. This knowledge comes in handy later too when you are working on building your funnels.
Keep it Simple!
Remember the objective of an elevator pitch is to just pique someone’s interest, not to tell them your whole life story. While I am a firm believer in the power your personal story has. An elevator pitch is more of an introduction to you and your business. When you meet someone for the first time you don’t want to scare them off by waving your freak flag right out of the gate. Take your time and get to know them. I am constantly telling my clients that they should treat each interaction with their audience as a relationship. You don’t want to go too fast. The idea is to go slow and build a strong and lasting relationship.
The Keys to an Effective Pitch
To create an effective elevator pitch you need to include an opening, explain or describe a need, provide a solution, and give them an action. The opening should act as a hook for your audience, like a tagline of what you are about to say. Next, you want to define the purpose of your work. Make sure you boil down this part, get right to the point. Then explain how you solve this need in the simplest of ways. Always end by providing the listener with an immediate action to take. For example, inviting them to discuss further by setting up a meeting.
Putting it All Together!
Because I know just how difficult it can be to visualize all these steps together. I am going to put it all together for you by showing you my elevator pitch. My name is Jana Short, I am a mindset coach. I provide health and wellness experts with the skills and platforms they need to become global influencers. If you would like to know more about what I can do to help you maximize your business exposure, set up a discovery call with me today. It doesn’t matter how good you or your product are if no one knows you exist!
Are You Ready To Be An Influencer?
There are tons of ways to increase your exposure online and on the air. Don’t believe me? Be sure to subscribe to my next article that will break down even more ways to extend your reach. If you are a health and wellness expert looking for help to become the next major influencer in your field, I would love to hear from you. I offer an online course that can help you do just that. For more information, book a one-on-one consultation call with me. If you are the best at what you do and no one knows you exist, how many people can you help?